Monthly Archives: June 2014

How to prevent a Content Marketing divorce

41% of first time marriages end in divorce.   People don’t get married with the expectation that it will fail.  But it takes communication, commitment and patience to persevere.   Not easy over the long haul. Although the federal government doesn’t keep statistics on failed content marketing programs, they often flame out in apathy, infidelity and denial.…
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Do you get the most out of LinkedIn?  Don’t assume that you do!

With over 300 million users in a network that is largely business based, LinkedIn may be the most important B2B social media channel.  If you have a direct sales force you're probably actively engaged in using it.  But are you collaborating with your customer facing staff to leverage maximum benefits? Since virtually everyone is already…
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