Monthly Archives: June 2014

How to prevent a Content Marketing divorce

How to prevent a Content Marketing divorce
41% of first time marriages end in divorce.   People don’t get married with the expectation that it will fail.  But it takes communication, commitment and patience to persevere.   Not easy over the long haul. Although the federal government doesn’t keep statistics on failed content marketing programs, they often flame out in apathy, infidelity and denial.…
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Do you get the most out of LinkedIn?

Do you get the most out of LinkedIn?
The most important social media channel. And, the fastest way to distribute content to connected contacts. With over 300 million users in a network that is largely business based, LinkedIn represents the most important B2B social media channel. If you have a direct sales force you're probably actively using it today. But are you collaborating…
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