Monthly Archives: January 2017

How Content Marketing Builds Your Business

Revenue growth. Small or large, public or private, increasing sales is high on any organizations list of annual objectives. But expanding your customer base is hard. Current customers represent the best growth opportunities. But with B2B customer churn rates at 20 - 30%, it takes additional sales volume just to remain even. New customers are a must. Increasing…
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4 Effective Content Marketing Examples You Should Implement In 2017

How do you effectively connect with prospects today? HubSpot found that buyers are less dependent on sales during the buying process even compared to just a few years ago. Because buyers are taking on more of the discovery process and relying less on personal interactions, it's crucial to have online content that educates and builds understanding even…
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Use Content To Connect With Your Audience