Monthly Archives: April 2017

When Is Your Best New Sales Hire Not A Sales Person?

  Hiring the perfect sales person. Easier said than done. Even the best organizations have horror stories of seemingly good sales hires gone bad.  Selling is tough. Prospects are hard to reach. Competition is fierce. Sales costs add up. So what's the right answer? It may not be a sales person at all. Why Content Marketing…
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Marketing Automation Benefits That Turn Prospects Into Buyers

Are marketing automation benefits geared to the buyer or seller? If you know about marketing automation you've heard about it's benefits. It helps marketing teams identify prospects and market and engage with leads across multiple channels. It automates repetitive tasks and scales with limited additional costs.  And most importantly, it creates more opportunities for sales. But what about…
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