Monthly Archives: September 2017

A Funny Thing Happened After Print 17

Trade shows aren’t cheap. And neither are other lead generation programs. So why do companies spend the money to generate leads but fail to follow up effectively? It lowers your return on investment and irritates prospects. In reality, ineffective follow up falls into three categories: 1) None 2) Untimely 3) Over aggressive In today’s wired world,…
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