Monthly Archives: October 2017

Identify Better Prospects Through A Content Marketing Program

Does a content marketing program uncover better target accounts? Indeed, it’s unlikely that sales teams look at content as a way to identify better account options. Target accounts are about maximizing the opportunity to grow sales and shorten selling cycles. At first glance, content marketing appears to have little to do with identifying the best…
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Will A Content Marketing Strategy Increase Sales Productivity?

Is a content marketing strategy more important than a new sales hire? If you sell for a living or manage a sales team you know it's never been tougher to meet with new prospects. Plus, there's an even greater sales number challenge. [arrow2_list] 80% 90% < 1% 75% [/arrow2_list] 80% of all calls go to…
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