Category Archives: Content Marketing

Why Your Sales Force Needs Online Content To Sell More

Should you elevate content development to a top priority? If your web strategy includes lead generation and converting more prospects into buyers, then a content strategy is essential. Effective content increases sales force productivity by: » Educating your customers. » Attracting new prospects. » Helping buyers formulate purchasing decisions. » Improving SEO. » Increasing sales…
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Four Online Habits To Ditch In The New Year

Remember when people thought the world might come tumbling down on the eve of Y2K? The internet was new and many businesses were deciding if it even made sense to develop a website. As we cross into 2016, most companies have made that investment. Unfortunately, far too many haven’t progressed beyond the basic stage and miss out on…
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4 Steps To Ensure Digital Marketing Success in 2016

The New Year. New goals, new budgets and a renewed emphasis on the steps necessary to achieve them. If sales growth is part of the plan, the opportunity for your website, and other online channels, to contribute to revenue has never been greater. Capture the sales volume you deserve. Take these 4 steps to ensure…
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Why You Need A Content Marketing Plan

In today’s online world, 57% of a purchasing decision is made before a buyer contacts a seller.  Content is the vehicle that provides the education, industry trends, product comparisons and other valuable information that a sales rep provided in the past. It ensures that prospects are learning about your services even if they aren’t speaking…
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CONTENT TOOL SET - Whitepaper Request

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NOTE: If you previously filled in the form, the PDF will load in this window. Save it by hovering over the PDF and clicking the save button shown in the display. InterEdge Marketing will never rent or sell your private information, nor will we rent or sell your email address.

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