Category Archives: Content Marketing

Identify Better Prospects Through A Content Marketing Program

Does a content marketing program uncover better target accounts? Indeed, it’s unlikely that sales teams look at content as a way to identify better account options. Target accounts are about maximizing the opportunity to grow sales and shorten selling cycles. At first glance, content marketing appears to have little to do with identifying the best…
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Will A Content Marketing Strategy Increase Sales Productivity?

Is a content marketing strategy more important than a new sales hire? If you sell for a living or manage a sales team you know it's never been tougher to meet with new prospects. Plus, there's an even greater sales number challenge. [arrow2_list] 80% 90% < 1% 75% [/arrow2_list] 80% of all calls go to…
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Why A Content Strategy Is Like Planning A Vacation

It's likely you'll never compare a content strategy with planning a vacation. In reality, here’s why you should. Who doesn't like a vacation? Whether it's a trip to the city or the serenity of a national park, a week away reconnects us with our family, improves our health and when we return, it even increases…
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How Online Content Benefits Customers And Prospects

Wouldn't it be nice if prospects picked up the phone when you called or replied to an email? But, that's not how it works today. Arguably, it's never been tougher to connect with clients. And it's a big reason why companies use content marketing. It allows you to develop a relationship with prospects even when your phone calls…
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