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How To Use Content Marketing To Convert More Prospects Into Buyers

How To Use Content Marketing To Convert More Prospects Into Buyers
How do you connect with your audience? Engaging, educating, developing relationships, inspiring action and turning prospects into buyers, demand new tactics. In the past, the sales rep provided information to prospects and customers, but not today. Buyers conduct research online as they formulate a purchasing decision. And, if they become interested, a conversation is unlikely…
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7 Ways Every Company Can Connect With Customers

Customers or prospects. Baby boomers or Millennials. Men or women. Experts or novices. Your audience learns about you online. Through content. That's how you connect with customers. In fact, studies suggest that 57% of a purchase decision is complete before a customer even calls a supplier. And it's not just prospects. Your current customers needs change.  They go through the…
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Why Your Sales Force Needs Online Content To Sell More

Should you elevate content development to a top priority? If your web strategy includes lead generation and converting more prospects into buyers, then a content strategy is essential. Effective content increases sales force productivity by: » Educating your customers. » Attracting new prospects. » Helping buyers formulate purchasing decisions. » Improving SEO. » Increasing sales…
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Four Online Habits You Should Ditch Today

Remember when people thought the world might come tumbling down on the eve of Y2K? The internet was new and many businesses were deciding if it even made sense to develop a website. As we near 2017, most companies have made that investment. Unfortunately, far too many haven’t progressed beyond the basic stage and miss out on revenue opportunities.…
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CONTENT TOOL SET - Whitepaper Request

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Use Content To Connect With Your Audience