Category Archives: Content Marketing

Why You Need A Content Marketing Plan

In today’s online world, 57% of a purchasing decision is made before a buyer contacts a seller.  Content is the vehicle that provides the education, industry trends, product comparisons and other valuable information that a sales rep provided in the past. It ensures that prospects are learning about your services even if they aren’t speaking…
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Use Current Accounts & Content To Convert Prospects

Pick out your best accounts. The long time customers. Ones that contribute significant revenue. Ones that place a high value on your offering. Wouldn’t it be nice to have more like them? Combing Account Research With Content Marketing Will Increase Your Business [caption id="attachment_2639" align="alignnone" width="298"] Account Research[/caption] What Made Them Your Best Accounts? You…
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Develop Better Content Using This One Tool

Lengthy gaps between blog posts, infrequent web page updates, abandoned social media channels. A common problem without a content plan. A plan doesn’t guarantee success anymore than a checklist ensures you complete all your tasks in a day. But, there is good reason that checklists are a revered organizational tool and manifesto. Because they work.…
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Use Content To Connect With Your Audience