Category Archives: InterEdge Marketing

Internet Trend Opportunities

Arguably, in the last 10 years there's been no better growth driver than leveraging internet trend opportunities. And over the last 20 years, there's no better person to analyze those trends than Mary Meeker. As Wired Magazine points out, "she has nailed the most important dynamics of the tech and investment climate, from the spread…
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2017 Internet Trends That Impact Your Business

If you are in the prediction business it's likely that you'll be wrong more than you are right. It's true if you are predicting the stock market, economics or internet trends. For example, Irving Fisher, one of America's greatest economists, said in October 1929 that he believed equities had reached a "permanently high plateau." Less…
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When Is Your Best New Sales Hire Not A Sales Person?

  Hiring the perfect sales person. Easier said than done. Even the best organizations have horror stories of seemingly good sales hires gone bad.  Selling is tough. Prospects are hard to reach. Competition is fierce. Sales costs add up. So what's the right answer? It may not be a sales person at all. Why Content Marketing…
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Marketing Automation Benefits That Turn Prospects Into Buyers

Are marketing automation benefits geared to the buyer or seller? If you know about marketing automation you've heard about it's benefits. It helps marketing teams identify prospects and market and engage with leads across multiple channels. It automates repetitive tasks and scales with limited additional costs.  And most importantly, it creates more opportunities for sales. But what about…
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CONTENT TOOL SET - Whitepaper Request

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