Buyers purchasing habits have changed. Has your selling evolved to keep up?

Can you imagine going on vacation without checking out attractions, lodging and restaurants first? Or shopping for a new TV without reading reviews or comparing products and prices from competing stores? Online tools make it convenient for consumers to check everything from cars to real estate.

But research shows that online discovery isn’t restricted to consumers. Nearly 90% of B2B buyers use the web to research the products they buy for their business.

Watch the VideoNot that long ago the direct sales rep was the source of information for buyers. That dynamic has changed, see how it impacts your business.

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