In an effort to attract a broader audience, organizations devote time and expense to develop effective content. They optimize their site so they can rank and get noticed. Then they ignore or complicate the contact us process. Engineers don’t build highways without exit ramps to the city and expect people to spend money in their town.
Don't Design a Contact Us Form That Causes Users to Exit Your Website
Make your contact information easy to find, on every page. If you are attempting to connect with your audience, ensure they can effortlessly call, email or fill out a contact form.
Use effective word choices when asking your audience to take a next step. Hubspot conducted research to determine which words resulted in the greatest conversions. "Click here" and "go" resulted in a far better conversion rate than "submit." Utilize analytics and test your landing pages to determine what works best.
Don't ask for excessive and unnecessary information. Think about your own experiences. Do you want to provide personal details when you are just starting a relationship? Similarly, contact form submissions vary depending upon the amount and type of fields you require users to complete. Do you need a phone number or can you acquire that information through the nurturing process?
Use different contact forms. A user requiring general information, as they learn about your company, is different than a user who has a specific interest in your product. Developing different landing pages with information related to the specific need will increase conversions and make it easier for you to respond effectively.
Make it easy to opt in. Visible social media icons, newsletter subscription buttons and RSS feeds will allow your audience to connect with you in the manner that best meets their needs.
Looking for a lower return on investment? Spending the time and resources on improving your website without an effective contact process will do just that.