Is Your Contact Us Allowing Your Website Visitors to Contact You?

Contact Us

Effective Contact information will increase conversion rates

In an effort to attract a broader audience, organizations devote time and expense to develop effective content.  They optimize their site so they can rank and get noticed.  Then they ignore or complicate the contact us process.  Engineers don’t build highways without exit ramps to the city and expect people to spend money in their town.

Don't Design a Contact Us Form That Causes Users to Exit Your Website

Make your contact information easy to find, on every page.  If you are attempting to connect with your audience, ensure they can effortlessly call, email or fill out a contact form.

Use effective word choices when asking your audience to take a next step. Hubspot conducted research to determine which words resulted in the greatest conversions.  "Click here" and "go" resulted in a far better conversion rate than "submit." Utilize analytics and test your landing pages to determine what works best.

Don't ask for excessive and unnecessary information. Think about your own experiences. Do you want to provide personal details when you are just starting a relationship? Similarly, contact form submissions vary depending upon the amount and type of fields you require users to complete. Do you need a phone number or can you acquire that information through the nurturing process?

Use different contact forms.   A user requiring general information, as they learn about your company, is different than a user who has a specific interest in your product. Developing different landing pages with information related to the specific need will increase conversions and make it easier for you to respond effectively.

Make it easy to opt in.  Visible social media icons, newsletter subscription buttons and RSS feeds will allow your audience to connect with you in the manner that best meets their needs.

Looking for a lower return on investment?  Spending the time and resources on improving your website without an effective contact process will do just that.

InterEdge Marketing helps B2B companies improve their ROI through an effective contact process. Email John Edmundson to learn more.

No Comments Yet.

Leave a comment

Visit Us On TwitterVisit Us On FacebookVisit Us On Linkedin
Whitepaper PDF

CONTENT TOOL SET - Whitepaper Request

Please fill in the below information and the Content Tool Set Whitepaper will be made available. The PDF will load if you have already filled in the form. Save it by hovering over the PDF and clicking the save button shown in the display. *InterEdge Marketing will never rent or sell your private information, nor will we rent or sell your email address.

PGlmcmFtZSBmcmFtZWJvcmRlcj0wIHNyYz0iaHR0cDovL21hcmtldGluZy5pbnRlcmVkZ2VtYXJrZXRpbmcuY29tL2FjdG9uL2Zvcm1mZC8xNTg5My8wMDAxOmQtMDAwNyIgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgYm9yZGVyPSIwIj48L2lmcmFtZT4=
PGlmcmFtZSBmcmFtZWJvcmRlcj0wIHNyYz0iaHR0cDovL21hcmtldGluZy5pbnRlcmVkZ2VtYXJrZXRpbmcuY29tL2FjdG9uL2Zvcm0vMTU4OTMvMDAwYzpkLTAwMDEvMS9pbmRleC5odG0iIHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIGJvcmRlcj0iMCI+PC9pZnJhbWU+
PGlmcmFtZSBmcmFtZWJvcmRlcj0wIHNyYz0iaHR0cDovL21hcmtldGluZy5pbnRlcmVkZ2VtYXJrZXRpbmcuY29tL2FjdG9uL2Zvcm0vMTU4OTMvMDAwZDpkLTAwMDEvMS9pbmRleC5odG0iIHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIGJvcmRlcj0iMCI+PC9pZnJhbWU+
PGlmcmFtZSBmcmFtZWJvcmRlcj0wIHNyYz0iaHR0cDovL21hcmtldGluZy5pbnRlcmVkZ2VtYXJrZXRpbmcuY29tL2FjdG9uL2Zvcm0vMTU4OTMvMDAwZTpkLTAwMDEvMS9pbmRleC5odG0iIHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIGJvcmRlcj0iMCI+PC9pZnJhbWU+
PGlmcmFtZSBmcmFtZWJvcmRlcj0wIHNyYz0iaHR0cDovL21hcmtldGluZy5pbnRlcmVkZ2VtYXJrZXRpbmcuY29tL2FjdG9uL2Zvcm0vMTU4OTMvMDAwZjpkLTAwMDEvMS9pbmRleC5odG0iIHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIGJvcmRlcj0iMCI+PC9pZnJhbWU+
Whitepaper PDF LANDING PAGES BEST PRACTICES GUIDE - Request

Please fill in the below information and the Landing Pages Best Practices Guide will be made available.

NOTE: If you previously filled in the form, the PDF will load in this window. Save it by hovering over the PDF and clicking the save button shown in the display. InterEdge Marketing will never rent or sell your private information, nor will we rent or sell your email address.

PGlmcmFtZSBmcmFtZWJvcmRlcj0wIHNyYz0iaHR0cDovL21hcmtldGluZy5pbnRlcmVkZ2VtYXJrZXRpbmcuY29tL2FjdG9uL2Zvcm1mZC8xNTg5My8wMDA4OmQtMDAwMiIgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgYm9yZGVyPSIwIj48L2lmcmFtZT4=
PGlmcmFtZSBmcmFtZWJvcmRlcj0wIHNyYz0iaHR0cDovL21hcmtldGluZy5pbnRlcmVkZ2VtYXJrZXRpbmcuY29tL2FjdG9uL2Zvcm0vMTU4OTMvMDAwZjpkLTAwMDEvMS9pbmRleC5odG0iIHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIGJvcmRlcj0iMCI+PC9pZnJhbWU+
Whitepaper PDF

SEO - Whitepaper Request

Please fill in the below information and the SEO Whitepaper will be made available. The PDF will load if you have already filled in the form. Save it by hovering over the PDF and clicking the save button shown in the display. *InterEdge Marketing will never rent or sell your private information, nor will we rent or sell your email address.

PGlmcmFtZSBmcmFtZWJvcmRlcj0wIHNyYz0iaHR0cDovL21hcmtldGluZy5pbnRlcmVkZ2VtYXJrZXRpbmcuY29tL2FjdG9uL2Zvcm1mZC8xNTg5My8wMDEzOmQtMDAwMiIgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgYm9yZGVyPSIwIj48L2lmcmFtZT4=
PGlmcmFtZSBzcmM9Imh0dHA6Ly9iaXQubHkvMUY0UUVMcyIgd2lkdGg9IjY0MCIgaGVpZ2h0PSI0ODAiPjwvaWZyYW1lPg==
SUBSCRIBE NOW...
And receive weekly recommendations in your inbox.
PGlmcmFtZSBmcmFtZWJvcmRlcj0wIHNyYz0iaHR0cDovL21hcmtldGluZy5pbnRlcmVkZ2VtYXJrZXRpbmcuY29tL2FjdG9uL2Zvcm0vMTU4OTMvMDAxODpkLTAwMDEvMC8tLy0vLS8tL2luZGV4Lmh0bSIgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgYm9yZGVyPSIwIj48L2lmcmFtZT4=
Use Content To Connect With Your Audience