Web Strategy Improvements – From Current To An Ideal State

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Use these web strategy improvements to elevate your position online.

Are prospects reading your emails on their mobile device?

Earlier this year, mobile internet usage surpassed desktop internet usage for the first time in history. This impacts B2B marketers marketers in a variety of ways. Although much time and attention has been devoted to delivering websites in a mobile friendly manner, the statistics indicate that web and email usage on mobile devices is almost identical. Have you spent the same amount of time making sure your emails are mobile friendly?  With over 65% of emails opened using a mobile device. you have an opportunity to better reach your audience, if your email marketing is done well.  Here are suggestions you can use to make sure your emails impact mobile users.

Does your website target the needs of individual consumers?

Personalizing information and targeting your audience with relevant content isn’t a new concept.  Direct and inbound marketing typically use some level of personalization to connect with their audience.  However, websites have typically not kept up.  Consumers get frustrated over not finding information that has anything to do with their interests. There are a number of tools available that allows you to deliver a personalized experience. You don’t need a huge budget to make a difference.   Check out these four options.

Do you leverage analytics to improve online?

Analytics is the weak link of most marketing programs.  37% of companies feel that data analysis is lacking in their business.  Many companies don’t review analytics on a regular basis.  Some companies don’t even have an analytics tool installed.  Even organizations that collect data often don’t analyze it and take appropriate actions.  Here are useful suggestions on how to utilize analytics to positively impact the outcome of your online marketing.

InterEdge Marketing helps B2B companies bridge the gap between their current and the ideal state, learn more.

 

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