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In todays online world, it's the buyer that determines when to interact with a seller. They choose websites, blogs and social media to assist them in their decision making.
The InterEdge Marketing newsletter provides useful tips on Web Strategy, Content Marketing and Lead Nurturing that will help position your company to capture their interest, obtain more leads and convert those into revenue.
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April 12, 2016 - 5 Benefits A Website Should Deliver Beyond SEO - Does Yours?
An effectively designed website impacts both current customers and potential prospects. Key information, regular updates and ongoing improvements will build your business and provide benefits beyond SEO. Learn how your site can serve as a digital customer service rep, endearing current customers and opening the door to additional revenue.
March 29, 2016 - 5 Ways To Promote Your Company Accomplishments - Generate Leads And Goodwill!
Do you get the most out of the awards, recognitions and accomplishments your company has achieved?
March 15, 2016 - How To Drive More Revenue From Your Target Account Programs
Concentrating your sales efforts in the right place with the right people on the right issues shortens the selling cycle and captures more business. But there's a better way to work on the biggest and best opportunities. Take the following steps to transform your target account program to drive additional revenue.
February 16, 2016 - Are You Missing Out On The Most Effective Way To Grow Your Business?
What's the most effective means of communicating with customers and prospects, enhancing your brand and generating leads? You might be surprised. Use these 8 steps to connect with customers and drive revenue.
February 2, 2016 - 4 Google Recommended Practices That Maximize The Value of Your Website
How do you maximize the value of your website? Google just made the job easier. Their new guide details specific steps you can take to elevate your position. Learn how it applies to your business.
January 19, 2016 - Why Your Sales Force Needs Online Content To Sell More
Executed effectively, online content improves sales force productivity, increasing sales ready leads and revenue. It functions like an eager member of your sales team. Learn how you can apply it to your business!
January 6, 2016 - Four Online Habits To Ditch In The New Year
Websites are developed with the best intentions. But time and conflicting priorities often make a good organization look very twentieth century, online. Ditch these habits to improve your position and grow revenue.
December 9, 2015 - 4 Steps To Digital Marketing Success in 2016
The internet has disrupted many business models and concurrently created unheard of opportunities. Is your website designed to support your business goals and deliver increased revenue?
November 10, 2015 - The Best Websites Connect To Customer Needs, Does Yours?
Have you aligned your website to the needs of your customers? Use these tips to better connect with your audience and drive additional revenue.
October 22, 2015 - Why You Need A Content Marketing Plan
In today’s online world, 57% of a purchasing decision is made before a buyer contacts a seller. Content is the vehicle that provides the education, industry trends, product comparisons and other valuable information that a sales rep provided in the past. It ensures that prospects are learning about your services even if they aren’t speaking with you directly.
September 9, 2015 - Does Your Website Connect with Prospects?
Does your website guide prospects to useful information that will help them choose your services when it comes time to purchase? Don't miss out on opportunities to grow your business. Learn how you can improve your web strategy, connect with your audience and drive revenue, in The Edge.
August 15, 2015 - 3 Online Strategies That Increase Sales
Does your website elevate your business? If not, you are missing out on opportunities. Learn how you can improve your web strategy to connect effectively with your audience and drive revenue, in The Edge.
July 15, 2015 - 3 Online Challenges That impact Your Business
Nearly 90% of buyers use the web to research products and services before they make a purchase. Learn how you can improve your online strategies to connect effectively with your audience, in The Edge.
May 15, 2015 - Does Your Audience Read Emails On Their Smart Phones?
Buyers often use their mobile device in of moments of "found time." In line at the grocery store or in the lobby at the dentist office becomes productive time to take a quick peek at emails, newsletters and videos that might not otherwise get prioritized.
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