The Edge Blog

~ Sharpening Your Online Marketing

• How Effective Websites Impact Sales Productivity Effective websites increase sales productivity. Does yours? An easy to find, well designed, simple to use and optimized website is a great start. But if you are investing in your website, why ...
• Does An Effective Website Add Value To Your Business? Every day we make purchases. And for businesses, price is an important consideration. But, it’s not just price that influence our selections. Impressions and experiences play a big role, especially ...
• Website First Impressions Matter – 7 Steps To Better UX Information. It's the reason customers and prospects visit you online. From trivia to specific business details, we get answers to questions from our desktop and smartphone. But whether a user ...

• To Create A Memorable Website Include These 3 Topics How do you create a memorable website? Take a lesson from your work commute. How many times have you arrived at work after your morning commute and you don’t remember your ...
• Targeting Specific Verticals Requires More Than A Specialized Sales Force How can you boost commercial print sales in 2018 and beyond? As they say in the financial industry, the trend is your friend. It means that if the stock market is ...
• Answer These 21 Questions To Ensure An Effective Content Marketing Program What makes an effective content marketing program? If you’ve decided it’s time to implement a program to connect with your audience as they research and formulate purchasing decisions online, how do ...

• A Funny Thing Happened After Print 17 Trade shows aren’t cheap. And neither are other lead generation programs. So why do companies spend the money to generate leads but fail to follow up effectively? It lowers your return ...
• Marketing Automation Benefits That Turn Prospects Into Buyers Are marketing automation benefits geared to the buyer or seller? If you know about marketing automation you've heard about it's benefits. It helps marketing teams identify prospects and market and engage with leads across ...
• 5 Lead Nurturing Strategies That Supercharge Customer Conversion The buyer's journey is nearly two-thirds complete before a buyer reaches out to sales. It takes an average of 10 attempts before you get a response from a buyer you ...

Web Strategy / Content Marketing / Marketing Automation

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