The most important part of your web strategy? Developing meaningful content.
How do you maximize the value of your content? Develop effective landing pages!
If someone reads your interesting email or online information and clicks to learn more, they expect content that further informs them about that topic. Like reading a book that’s missing the last chapter, routing a visitor to your home page or another generic location results in an incomplete story. Most importantly, it becomes highly unlikely they’ll take further action. Therefore, the odds of your good content resulting in a lead, decrease significantly.
Studies show that it only takes a few seconds for a website visitor to exit, if they don’t find the information they expect. Integrating effective landing pages allow you to personalize content and convey targeted information to prospects, as well as existing customers.
A landing page is a destination that fulfills your audience expectations and increases your website return on investment. The more you can personalize your visitors experience, providing them with expected and useful information, the greater the odds they become interested in your capabilities. And, a landing page form allows a visitor to give you certain information about themselves so that you can give something back.
Using landing pages as part of your overall web strategy helps you progressively learn more about your audience. The InterEdge Marketing tool set allows you to pre populate forms with contact information as visitors return to your site, ask additional questions and never ask the same question twice.
Plus, the ease of developing new pages provide opportunities to learn, improve and increase conversions. Testing various onpage elements will uncover what works best and maximize conversions.
Integrating landing pages help you to take web visitors and turn a higher percentage of them into a prospects.
InterEdge Marketing makes it easy to create landing pages. Ones that drive conversions.Need a landing page best practices guide? Click here to learn more.