Your online efforts have paid off.
Website page views have increased and so have the amount of leads. Although a few of these leads will purchase immediately, it is likely that 75% will not. Do you have a process for staying connected with these prospects to capture additional revenue?
If you have ever expressed interest in a product but didn't receive a follow up, you know it reduces the chance you will make a purchase. However, companies that excel in this process see significant benefits. Forrester Research estimates that effective lead nurturing will generate 50% more sales ready opportunities at a 33% lower cost! That’s why a powerful direct marketing, nurturing program is so important. It will help you maximize your online investment, through increased sales growth. Plus, you create a positive image of your brand for prospects that don’t purchase, making it more likely they will consider you in the future.
InterEdge Marketing helps B2B companies develop programs that capture additional business. Beginning with lead scoring and lead funnel analysis, we segment your prospects. This ensures that nurturing programs are built to meet the needs of each segment with information that’s relevant to where they are in the purchasing process. And just as important, it guarantees that leads won’t get passed on to sales before they are ready.
Prospect segmentation, targeted program development and effective execution increase prospects interest in your offering and grow your revenue. We guide you through the entire process including:
- Lead scoring and lead funnel analysis
- Email marketing
- Direct mail marketing
- Event marketing
- Webinar marketing
- Prospect nurturing programs
Learn how Direct Marketing Services will help you increase conversions and drive revenue. Contact InterEdge Marketing