About InterEdge Marketing

Our goal: Help companies market.  Better.

Founded in 2014, InterEdge Marketing is dedicated to improving how organizations market, helping them expand their audience and increase revenue.

The Back Story

The founders spent many years in corporate marketing positions, at old line manufacturing businesses.  it became increasingly common for marketing to take a back seat. Often on the front line of cost cutting, marketing had become expendable.

Expendable, at least in the eyes of finance managers interested in trying to cut their way to growth.  But for those who have developed programs that impacted sales and revenue, they knew better.  Effective marketing can expand your audience.

What We Do

InterEdge Marketing provides online and offline marketing services designed to help expand your audience, increase conversions and grow revenue.  We handle projects entirely or work collaboratively with your team and teach you in the process.  Our services are designed to help you market more effectively and see revenue increases as a result.

Internet Strategy - from organizing and optimizing websites to leveraging the medium to more effectively promote your capabilities, we help you attract a broader audience, generate more leads and turn those leads into revenue.

Content Marketing - is the new sales prospecting.  Executed effectively, you will build a relationship with your audience and become the go to source when they are ready to buy.  We will help you define objectives, target your audience, develop content, keep to a schedule and make sure it helps drive revenue.

Analytics - aren’t the only way to judge performance but are an essential improvement tool.  From initial set up, to A/B and multivariate testing, and everything in between, we help you learn, improve and repeat.

Social Media Marketing - can have a significant impact on purchasing decisions.  But with hundreds of channels, where do you start?  Does a program even make sense?  We help you evaluate the options and if a program is viable, help you execute it.

Search Engine Optimization - although content is the key driver of improved search results, proper optimization further improves your position.  We provide the on-page improvements to maximize the outcome.

Direct Marketing - The goal of most marketing programs are to increase sales. However only a small percentage of leads are ready to buy today.  We help you define and develop nurturing programs that lead to higher close rates.

Core Values

Generate Revenue - Marketing programs should generate revenue.  Not all programs provide an immediate impact but if they aren't designed to increase sales, then why do it?

Grow - We believe even in challenging market segments, your goal should be growth. We are energized by these demands.  Most of us have spent significant parts of our careers in old line manufacturing.  Slow growth or declining revenue is the rule for some industry segments.   That doesn't mean you can't grow the franchise.  We like prosperous companies.  We are here to help create more.

Collaborate - Although we are knowledgeable marketers, we are most effective when collaborating with our customers.

Continuous improvement - Analytics are not the only way to judge marketing programs. However, they provide essential insights and help drive overall program improvement.

Innovate - Search for a better solution.

Fun - We revel in our work!

Whitepaper PDF

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