Category Archives: Content Marketing

Effective Customer Facing Digital Strategies 

A recent McKinsey & Company study found that B2B digital leaders drive five times more revenue than their peers. And although companies have implemented digital workflows to improve efficiencies and reduce costs, they haven’t innovated around sales and the customer experience—and that’s where the real growth is. And, for many organizations, including Great Lakes Graphic…
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5 Examples Of Effective Marketing Programs

Return on investment. From the capital we allocate to the expenses we incur, a material ROI is our goal. For example, the new piece of equipment that reduces energy and consumable costs is easy to quantify. But, the brochure to promote your new product, not so much. Nevertheless, effective marketing programs can generate a return…
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Marketing Productivity Tools

When was the last time you got everything you asked for in you budget? If 2019 is another year of trying to figure out how to do more with less then these marketing productivity tools are for you. Not only will they allow you to do more with less, they fit any budget. Because, they…
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16 Types Of Content That Benefit Your Business

Blog content tops the list of cost effective ways to reach your target audience. In fact, thought leadership pieces, videos, educational content, authentic stories and more can all create stronger connections. But, what specific types of content are best at increasing your online visibility? 16 Best Types Of Content To illustrate, here are the 16…
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