Category Archives: Lead Nurturing

Use Trigger Events To Increase Selling Opportunities

If one out of every two selling opportunities resulted in a sale, we could all retire early. Unfortunately, it doesn't work that way. When you consider the typical prospect outreach methods, the actual close percentage is more like the single digits. Fortunately, you can increase your odds because, certain types of sales leads do close…
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Effective Customer Facing Digital Strategies 

A recent McKinsey & Company study found that B2B digital leaders drive five times more revenue than their peers. And although companies have implemented digital workflows to improve efficiencies and reduce costs, they haven’t innovated around sales and the customer experience—and that’s where the real growth is. And, for many organizations, including Great Lakes Graphic…
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10 Lead Generation Strategies That Will Impact Conversions

Is your website a Field Of Dreams? One that attracts a steady flow of traffic with an interest in your services? Or, have visitors not yet seen the vision of what you’ve built? Even without James Earl Jones, there are a number of effective lead generation strategies you can incorporate to help them see. 10…
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A Funny Thing Happened After Print 18

Trade shows aren’t cheap. And neither are other lead generation programs. So why do companies spend the money to generate leads but fail to follow up effectively? It lowers your return on investment and irritates prospects. In reality, ineffective follow up falls into three categories: 1) None 2) Untimely 3) Over aggressive In today’s wired world,…
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