Monthly Archives: June 2016

How To Convert More Leads Into Sales

The statistics are overwhelming. Regardless of the channel. With or without a direct sales force. Prospects aren't ready to buy. At least not right away. In fact, whether it's online from your website or offline at an event, only 10 -15% of the leads you generate are ready to buy now. Another 20 - 30%…
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30 Content Marketing Statistics And What They Mean To Your Business

When a prospect reaches your website do they learn about your business? Does your site educate, expand interest and connect to their needs so they ultimately consider a purchase? If a customer referred an associate would your site encourage them to fill out a contact form or call you? How about a prospect that lands on your site but doesn’t know you?…
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Content Marketing – Important To Your Business?

It's 1966. How did you get more prospects to consider buying the products you produced? If you were a big brand, you upped advertising. An increased budget increased sales. B2B companies put feet on the street. More calls translated into more meetings. A few of those meetings turned into sales. Rinse and repeat. It's 2016. For todays buyers,…
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