Category Archives: InterEdge Marketing

Narrow Your Focus To Expand Your Business

They bombard us. From choosing our morning coffee to relaxing in front of the TV at night. Options. In fact, Starbucks can brew up over 8,000 different combinations to satisfy your need for caffeine. And, U-verse delivers north of 400 stations in genres ranging from cooking to martial arts for your viewing pleasure. Although these…
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Uncover New Business Opportunities Using Value Chains

New and innovative. Two traits that business customers expect and value. In fact, the Nielsen Global New Product Innovation Survey found that over 80% of customers considered innovation a key reason they chose to buy from a company. And, as for new products, more than 60% placed a higher value on companies that offered new…
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Marketing New Services

Vendor consolidation, shrinking markets and competitors that are no longer defined by traditional boundaries. These trends are catalysts that have pushed organizations to consider adding new offerings more than ever before. But, as new services are evaluated, here's another common trend. The financials are scrutinized in exacting detail. In contrast, a new services marketing program…
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Effective Customer Facing Digital Strategies 

A recent McKinsey & Company study found that B2B digital leaders drive five times more revenue than their peers. And although companies have implemented digital workflows to improve efficiencies and reduce costs, they haven’t innovated around sales and the customer experience—and that’s where the real growth is. And, for many organizations, including Great Lakes Graphic…
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