Category Archives: InterEdge Marketing

Uncover New Business Opportunities Using Value Chains

New and innovative. Two traits that business customers expect and value. In fact, the Nielsen Global New Product Innovation Survey found that over 80% of customers considered innovation a key reason they chose to buy from a company. And, as for new products, more than 60% placed a higher value on companies that offered new…
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Marketing New Services

Vendor consolidation, shrinking markets and competitors that are no longer defined by traditional boundaries. These trends are catalysts that have pushed organizations to consider adding new offerings more than ever before. But, as new services are evaluated, here's another common trend. The financials are scrutinized in exacting detail. In contrast, a new services marketing program…
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Effective Customer Facing Digital Strategies 

A recent McKinsey & Company study found that B2B digital leaders drive five times more revenue than their peers. And although companies have implemented digital workflows to improve efficiencies and reduce costs, they haven’t innovated around sales and the customer experience—and that’s where the real growth is. And, for many organizations, including Great Lakes Graphic…
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5 Examples Of Effective Marketing Programs

Return on investment. From the capital we allocate to the expenses we incur, a material ROI is our goal. For example, the new piece of equipment that reduces energy and consumable costs is easy to quantify. But, the brochure to promote your new product, not so much. Nevertheless, effective marketing programs can generate a return…
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