Category Archives: The Edge Newsletter

Four Online Habits You Should Ditch Today

Remember when people thought the world might come tumbling down on the eve of Y2K? The internet was new and many businesses were deciding if it even made sense to develop a website. As we near 2017, most companies have made that investment. Unfortunately, far too many haven’t progressed beyond the basic stage and miss out on revenue opportunities.…
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Ask These 3 Questions To Develop Your Web Strategy

A website should be an extension of the goals of your business. Although those goals likely include interaction with an end customer, how you execute your web strategy depends upon specific details. Are you focused on furthering relationships with current customers or is prospecting for new clients the highest priority? Site organization, navigation and content…
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3 Emails You Need To Send That Will Impact Your Business

Do You Convert The Leads You Generate Into Revenue? If you are dedicating the dollars, time and resources to develop leads, your goal is to capture new business in the process. Do you have an effective follow up plan in place? If not, you are missing out on the revenue you deserve. For example, [check_list] Following…
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Buyers purchasing habits have changed. Has your selling evolved to keep up?

Can you imagine going on vacation without checking out attractions, lodging and restaurants first? Or shopping for a new TV without reading reviews or comparing products and prices from competing stores? Online tools make it convenient for consumers to check everything from cars to real estate. But research shows that online discovery isn’t restricted to…
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