What are the best content options for your business? For B2B companies, content marketing is a vehicle that connects you to your target audience. It's the GPS buyers use to find you. Unfortunately, few of us have the resources or budget to produce an ongoing stream of frequent and varied forms of information. So if…
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Identify Better Prospects Through A Content Marketing Program
Does a content marketing program uncover better target accounts? Indeed, it’s unlikely that sales teams look at content as a way to identify better account options. Target accounts are about maximizing the opportunity to grow sales and shorten selling cycles. At first glance, content marketing appears to have little to do with identifying the best…
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Will A Content Marketing Strategy Increase Sales Productivity?
Is a content marketing strategy more important than a new sales hire? If you sell for a living or manage a sales team you know it's never been tougher to meet with new prospects. Plus, there's an even greater sales number challenge. [arrow2_list] 80% 90% < 1% 75% [/arrow2_list] 80% of all calls go to…
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A Funny Thing Happened After Print 17
Trade shows aren’t cheap. And neither are other lead generation programs. So why do companies spend the money to generate leads but fail to follow up effectively? It lowers your return on investment and irritates prospects. In reality, ineffective follow up falls into three categories: 1) None 2) Untimely 3) Over aggressive In today’s wired world,…
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