“Any customer can have a car painted any color that he wants so long as it is black.” That’s what Henry Ford said about the Model T back in 1909 before consumers had endless product choices. Before those endless choices could be ordered online or in person, personalized, picked up from a store or delivered…
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The Numbers Say You Should Expand Your Services
The numbers say you should expand your services. But, where to make that investment isn't always obvious. Raise your hand if you thought Amazon would succeed when they expanded beyond selling books online over 20 years ago. Although few predicted success, their customer-focused platform and strategic addition of practical products and services catapulted them into…
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Effective Customer Facing Digital Strategies
A recent McKinsey & Company study found that B2B digital leaders drive five times more revenue than their peers. And although companies have implemented digital workflows to improve efficiencies and reduce costs, they haven’t innovated around sales and the customer experience—and that’s where the real growth is. And, for many organizations, including Great Lakes Graphic…
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5 Examples Of Effective Marketing Programs
Return on investment. From the capital we allocate to the expenses we incur, a material ROI is our goal. For example, the new piece of equipment that reduces energy and consumable costs is easy to quantify. But, the brochure to promote your new product, not so much. Nevertheless, effective marketing programs can generate a return…
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