Category Archives: Content Marketing

4 Steps To Ensure Digital Marketing Success in 2016

The New Year. New goals, new budgets and a renewed emphasis on the steps necessary to achieve them. If sales growth is part of the plan, the opportunity for your website, and other online channels, to contribute to revenue has never been greater. Capture the sales volume you deserve. Take these 4 steps to ensure…
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Why You Need A Content Marketing Plan

In today’s online world, 57% of a purchasing decision is made before a buyer contacts a seller.  Content is the vehicle that provides the education, industry trends, product comparisons and other valuable information that a sales rep provided in the past. It ensures that prospects are learning about your services even if they aren’t speaking…
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Use Current Accounts & Content To Convert Prospects

Pick out your best accounts. The long time customers. Ones that contribute significant revenue. Ones that place a high value on your offering. Wouldn’t it be nice to have more like them? Combing Account Research With Content Marketing Will Increase Your Business [caption id="attachment_2639" align="alignnone" width="298"] Account Research[/caption] What Made Them Your Best Accounts? You…
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Develop Better Content Using This One Tool

Lengthy gaps between blog posts, infrequent web page updates, abandoned social media channels. A common problem without a content plan. A plan doesn’t guarantee success anymore than a checklist ensures you complete all your tasks in a day. But, there is good reason that checklists are a revered organizational tool and manifesto. Because they work.…
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