Category Archives: Content Marketing

A “Fresh” Way To Leverage Your Budget Dollars

[caption id="attachment_2543" align="alignnone" width="300"] Content is an effective area to invest your budget dollars[/caption] Need effective alternatives for a few remaining budget dollars or inexpensive ways to impact revenue in the new year? How about adding new content? It is no secret that adding relevant information helps you engage with customers, encouraging repeat visits and creates…
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12 Steps to a Content Habit

Contemplating a content marketing program? Then you know the potential impact.  A well executed program will elevate brand awareness, increase engagement, generate leads and ultimately increase sales and revenue. However, publishing content haphazardly or developing valueless information isn’t content marketing.  Instead, follow these steps and you’ll be on your way to content habit![clear] [hr] 1…
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How to prevent a Content Marketing divorce

41% of first time marriages end in divorce.   People don’t get married with the expectation that it will fail.  But it takes communication, commitment and patience to persevere.   Not easy over the long haul. Although the federal government doesn’t keep statistics on failed content marketing programs, they often flame out in apathy, infidelity and denial.…
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Where does a website content marketing strategy rank in your list of assets?

A well designed website, updated frequently and a corresponding content marketing strategy is more important than your office space, new production equipment, even a new product. Why do too many companies pay such little attention to it? According to research conducted by Marcus Nelson, former executive at Salesforce.com and founder of Addvocate, a social media enablement…
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