Category Archives: Lead Nurturing

3 Emails You Need To Send That Will Impact Your Business

Do You Convert The Leads You Generate Into Revenue? If you are dedicating the dollars, time and resources to develop leads, your goal is to capture new business in the process. Do you have an effective follow up plan in place? If not, you are missing out on the revenue you deserve. For example, [check_list] Following…
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Buyers purchasing habits have changed. Has your selling evolved to keep up?

Can you imagine going on vacation without checking out attractions, lodging and restaurants first? Or shopping for a new TV without reading reviews or comparing products and prices from competing stores? Online tools make it convenient for consumers to check everything from cars to real estate. But research shows that online discovery isn’t restricted to…
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Does Your Web Strategy Incorporate Client Referrals?

A Recipe for Online Indigestion [caption id="attachment_2659" align="alignnone" width="240"] A poor website creates indigestion[/caption] It’s no big secret.  Customer relationships develop on the web.  New prospects or client referrals decide to jump in or bounce off, in just a few seconds. Do you welcome them in, guide them through, and leave them fulfilled with the experience?…
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Use Current Accounts & Content To Convert Prospects

Pick out your best accounts. The long time customers. Ones that contribute significant revenue. Ones that place a high value on your offering. Wouldn’t it be nice to have more like them? Combing Account Research With Content Marketing Will Increase Your Business [caption id="attachment_2639" align="alignnone" width="298"] Account Research[/caption] What Made Them Your Best Accounts? You…
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