A recent McKinsey & Company study found that B2B digital leaders drive five times more revenue than their peers. And although companies have implemented digital workflows to improve efficiencies and reduce costs, they haven’t innovated around sales and the customer experience—and that’s where the real growth is. And, for many organizations, including Great Lakes Graphic…
Read more
5 Examples Of Effective Marketing Programs
Return on investment. From the capital we allocate to the expenses we incur, a material ROI is our goal. For example, the new piece of equipment that reduces energy and consumable costs is easy to quantify. But, the brochure to promote your new product, not so much. Nevertheless, effective marketing programs can generate a return…
Read more
Internet Trend Opportunities
Arguably, in the last 10 years there's been no better growth driver than leveraging internet trend opportunities. And over the last 20 years, there's no better person to analyze those trends than Mary Meeker. As Wired Magazine points out, "she has nailed the most important dynamics of the tech and investment climate, from the spread…
Read more
2017 Internet Trends That Impact Your Business
If you are in the prediction business it's likely that you'll be wrong more than you are right. It's true if you are predicting the stock market, economics or internet trends. For example, Irving Fisher, one of America's greatest economists, said in October 1929 that he believed equities had reached a "permanently high plateau." Less…
Read more
Insight Delivered Directly to You Interesting topics, great offers and free marketing tools.
