An effective account based marketing program starts with data. The data necessary to: [check_list] Define a group of accounts that maximize your opportunity to succeed. Understand how you've succeeded with key accounts in the past. Determine the key contacts - decision makers and influencers - in the accounts you select. Build an optimal target account list.…
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How Content Marketing Builds Your Business
Revenue growth. Small or large, public or private, increasing sales is high on any organizations list of annual objectives. But expanding your customer base is hard. Current customers represent the best growth opportunities. But with B2B customer churn rates at 20 - 30%, it takes additional sales volume just to remain even. New customers are a must. Increasing…
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2016 Web Strategy Trends – How To Improve In 2017
The impact a website and online channels have on your business has never been more pronounced. Whether it's current customers, or prospects you don't know yet, a website allows you connect in ways that are impossible to accomplish otherwise. Websites are a basic must have marketing tool, not a new web strategy trend. Regardless of company…
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Keyword Research – The Secret Sauce For Your Sales Team & Your Website
Why did Integrated Print & Graphics get calls from prospects asking about a product they didn't sell? In todays online world it's surprising when a prospect decides to pick up the phone and call. But, it's down right confusing when you get calls for a product you don't produce. IPG had recently launched a new website that showcased their unique…
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