A website should be an extension of the goals of your business. Although those goals likely include interaction with an end customer, how you execute your web strategy depends upon specific details. Are you focused on furthering relationships with current customers or is prospecting for new clients the highest priority? Site organization, navigation and content…
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3 Reasons You Need A Web Strategy
It's common to put the cart before the horse. To quantify the end goal without developing a plan to help you get there. And even though it's not the perfect way to operate, at least when you know where you want to go, you have a chance to get there. But when you combine strategic insights with that…
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Why You Need A Content Marketing Plan
In today’s online world, 57% of a purchasing decision is made before a buyer contacts a seller. Content is the vehicle that provides the education, industry trends, product comparisons and other valuable information that a sales rep provided in the past. It ensures that prospects are learning about your services even if they aren’t speaking…
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3 Emails You Need To Send That Will Impact Your Business
Do You Convert The Leads You Generate Into Revenue? If you are dedicating the dollars, time and resources to develop leads, your goal is to capture new business in the process. Do you have an effective follow up plan in place? If not, you are missing out on the revenue you deserve. For example, [check_list] Following…
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