Intermediate Web Strategy

intermediate Web Strategy
Did you build your website with specific goals in mind but haven’t been able to dedicate the time and resources for continuous improvement?

The competition, changes in customer needs, technological advancements, search algorithms and numerous other attributes mean that what worked well yesterday often doesn’t today.

Get your site back to maximum power.

Here's how:

  • Research & Recommendations - What Industry, competitor, customer and company changes have occurred since your last major site revision? Identifying these differences will drive effective enhancements to navigation, web page content, meta data, capabilities and more. Site organization has a significant impact on user experience. We identify the key elements and recommend revisions that improve user flow and enhance search results
  • Website Development - Once recommendations are presented and changes agreed upon, site layout, design, navigation and web pages are revised and programmed
  • Webpage Content - Web Page content is revised and new new pages are added that coincide with the research findings using optimal keywords and phrases
  • Page Optimization - Each page is optimized to maximize your position in search
  • Monthly Content Updates - Web pages are updated and revised to ensure fresh content. Keywords are reviewed and revised to enhance search results
  • Analytics - Google Analytics goals and conversions are set up to measure site activity and identify areas that contribute to revenue. Understanding these dynamics aids future site modifications that provide opportunities to impact revenue
  • Blog Set Up and Posts - Regular blog posts help convey your capabilities to buyers in different phases of the purchasing process. Frequent, regular new content positively impacts search results
  • Social Media Setup and Posts - Buyers search for information from a variety of online sources. Posting information in the social media channels they frequent will increase the impact and reach of your content
  • Monthly Email Newsletter - Email still represents the most effective way to communicate with current customers and prospects. An effective newsletter communicates relevant information, spurs action and leads to additional purchases

Expand your online presence to generate leads and drive business.

Get your FREE website assessment today!
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