Tag Archives: Content

Develop Better Content Using This One Tool

Lengthy gaps between blog posts, infrequent web page updates, abandoned social media channels. A common problem without a content plan. A plan doesn’t guarantee success anymore than a checklist ensures you complete all your tasks in a day. But, there is good reason that checklists are a revered organizational tool and manifesto. Because they work.…
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Website Redesign – Four Things Not to Do!

Website Redesign – Four Things Not to Do!
Are you undertaking a website redesign or considering a major refresh? In your zeal to get started, resist the urge to utilize past information before conducting research.  Too often companies reverse or skip steps that are crucial to building a site that connects with the target audience.  To ensure you hit the bullseye, don’t take these…
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How to prevent a Content Marketing divorce

How to prevent a Content Marketing divorce
41% of first time marriages end in divorce.   People don’t get married with the expectation that it will fail.  But it takes communication, commitment and patience to persevere.   Not easy over the long haul. Although the federal government doesn’t keep statistics on failed content marketing programs, they often flame out in apathy, infidelity and denial.…
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