Personas

Personas

You know your customers.

Buyers. Consumer or B2B. Marketing, Operations, Staff or Sales.

They all have different needs. You personalize your approach in a sales call or big presentation. Like calling on a customer, your web content needs personalization.

Audience knowledge drives meaningful content. Personas help you develop that knowledge.

The more you know about your audience, the better you will be able to develop content that meets their needs. Developing personas, a semi-fictional representation of your target buyer, will allow you to quantify the key elements to integrate into your content.

A persona includes details such as:

  • Industry
  • Job Type
  • Pain Points
  • What Is Important To Them
  • Goals And Objectives
  • Information Sources
We help you identify these key attributes and develop meaningful content that will assist your prospects, as they proceed through the buying phases.

An account relationship develops over multiple calls and conversations. You learn more about customer needs with each interaction. The same is true online. Progressively building your knowledge allows you to develop content that addresses your online audience needs.

We examine the process a buyer goes through when considering a purchase including:

  • Understanding the triggers that lead to exploring a solution for your capabilities
  • The results they expect from a solution
  • Concerns or issues that could prevent a purchase
  • Features they evaluate when comparing your solution to a competitor
  • If the purchasing process is impacted by others on their team
  • What resources will they trust to guide a decision

Developing personas is a crucial part of effective website, blog, social media and event marketing content. In addition, it aids site organization, navigation and the overall user experience increasing the odds that you can convert a prospect into a customer.

Download the personas template today, contained in the Content Tool Set and learn how it can aid your web content!

Persona Template in the Content Tool Set
Visit Us On TwitterVisit Us On FacebookVisit Us On Linkedin
Whitepaper PDF

CONTENT TOOL SET - Whitepaper Request

Please fill in the below information and the Content Tool Set Whitepaper will be made available. The PDF will load if you have already filled in the form. Save it by hovering over the PDF and clicking the save button shown in the display. *InterEdge Marketing will never rent or sell your private information, nor will we rent or sell your email address.

PGlmcmFtZSBmcmFtZWJvcmRlcj0wIHNyYz0iaHR0cHM6Ly9tYXJrZXRpbmcuaW50ZXJlZGdlbWFya2V0aW5nLmNvbS9hY3Rvbi9mb3JtZmQvMTU4OTMvMDAwMTpkLTAwMDciIHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIGJvcmRlcj0iMCI+PC9pZnJhbWU+
PGlmcmFtZSBmcmFtZWJvcmRlcj0wIHNyYz0iaHR0cHM6Ly9tYXJrZXRpbmcuaW50ZXJlZGdlbWFya2V0aW5nLmNvbS9hY3Rvbi9mb3JtLzE1ODkzLzAwMGM6ZC0wMDAxLzEvaW5kZXguaHRtIiB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBib3JkZXI9IjAiPjwvaWZyYW1lPg==
PGlmcmFtZSBmcmFtZWJvcmRlcj0wIHNyYz0iaHR0cHM6Ly9tYXJrZXRpbmcuaW50ZXJlZGdlbWFya2V0aW5nLmNvbS9hY3Rvbi9mb3JtLzE1ODkzLzAwMGQ6ZC0wMDAxLzEvaW5kZXguaHRtIiB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBib3JkZXI9IjAiPjwvaWZyYW1lPg==
PGlmcmFtZSBmcmFtZWJvcmRlcj0wIHNyYz0iaHR0cHM6Ly9tYXJrZXRpbmcuaW50ZXJlZGdlbWFya2V0aW5nLmNvbS9hY3Rvbi9mb3JtLzE1ODkzLzAwMGU6ZC0wMDAxLzEvaW5kZXguaHRtIiB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBib3JkZXI9IjAiPjwvaWZyYW1lPg==
PGlmcmFtZSBmcmFtZWJvcmRlcj0wIHNyYz0iaHR0cHM6Ly9tYXJrZXRpbmcuaW50ZXJlZGdlbWFya2V0aW5nLmNvbS9hY3Rvbi9mb3JtLzE1ODkzLzAwMGY6ZC0wMDAxLzEvaW5kZXguaHRtIiB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBib3JkZXI9IjAiPjwvaWZyYW1lPg==
Whitepaper PDF LANDING PAGES BEST PRACTICES GUIDE - Request

Please fill in the below information and the Landing Pages Best Practices Guide will be made available.

NOTE: If you previously filled in the form, the PDF will load in this window. Save it by hovering over the PDF and clicking the save button shown in the display. InterEdge Marketing will never rent or sell your private information, nor will we rent or sell your email address.

PGlmcmFtZSBmcmFtZWJvcmRlcj0wIHNyYz0iaHR0cHM6Ly9tYXJrZXRpbmcuaW50ZXJlZGdlbWFya2V0aW5nLmNvbS9hY3Rvbi9mb3JtZmQvMTU4OTMvMDAwODpkLTAwMDIiIHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIGJvcmRlcj0iMCI+PC9pZnJhbWU+
PGlmcmFtZSBmcmFtZWJvcmRlcj0wIHNyYz0iaHR0cHM6Ly9tYXJrZXRpbmcuaW50ZXJlZGdlbWFya2V0aW5nLmNvbS9hY3Rvbi9mb3JtLzE1ODkzLzAwMGY6ZC0wMDAxLzEvaW5kZXguaHRtIiB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBib3JkZXI9IjAiPjwvaWZyYW1lPg==
Whitepaper PDF

SEO - Whitepaper Request

Please fill in the below information and the SEO Whitepaper will be made available. The PDF will load if you have already filled in the form. Save it by hovering over the PDF and clicking the save button shown in the display. *InterEdge Marketing will never rent or sell your private information, nor will we rent or sell your email address.

PGlmcmFtZSBmcmFtZWJvcmRlcj0wIHNyYz0iaHR0cHM6Ly9tYXJrZXRpbmcuaW50ZXJlZGdlbWFya2V0aW5nLmNvbS9hY3Rvbi9mb3JtZmQvMTU4OTMvMDAxMzpkLTAwMDIiIHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIGJvcmRlcj0iMCI+PC9pZnJhbWU+
PGlmcmFtZSBzcmM9Imh0dHBzOi8vZHJpdmUuZ29vZ2xlLmNvbS9maWxlL2QvMEI2bXZNcmptU3lrVFJFTmpTR3RYUW13NFJFay9wcmV2aWV3IiB3aWR0aD0iNjQwIiBoZWlnaHQ9IjQ4MCI+PC9pZnJhbWU+
SUBSCRIBE NOW...
And receive weekly recommendations in your inbox.
PGlmcmFtZSBmcmFtZWJvcmRlcj0wIHNyYz0iaHR0cHM6Ly9tYXJrZXRpbmcuaW50ZXJlZGdlbWFya2V0aW5nLmNvbS9hY3Rvbi9mb3JtLzE1ODkzLzAwMTg6ZC0wMDAxLzAvLS8tLy0vLS9pbmRleC5odG0iIHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIGJvcmRlcj0iMCI+PC9pZnJhbWU+
Use Content To Connect With Your Audience