Website Analytics

Your website has become the sales rep of 20 years ago. Connecting with your audience in person is no longer a given. Instead you use online tools to reach out to potential clients and stay in touch with existing ones. The ability to see how people interact with you online is crucial to making effective business decisions.

Implementing a tool like Google Analytics will allow you to monitor this activity and use the data to make site improvements. Making your online properties more functional and easy-to-use will enhance user experience. Monitoring the traffic patterns and identifying and addressing gaps will increase the productivity of both internal users and end-customers.

With proper setup and reporting this free tool will provide information that will chart your progress and uncover change opportunities that will improve your website ROI.

Google Analytics Set-up Options

BASIC

Create Account

Install Analytics Tracking Code

Create Properties and Views

Add Filters

Test

Provide Monthly Status Report

INTERMEDIATE Most Popular

Install Analytics Code/Audit Current Code to Ensure Tracking

Create Properties and Views

Add Filters

Goals and Funnels Set-up

Create Dashboard and Schedule Reports

Test and Implement

ADVANCED

Audit Current Analytics Set-up

Event Tracking

Implementation

Subdomain & Cross-domain Tracking

Custom Variables

Advanced Segments & Custom Reports

Implementation Audit

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