Yearly Archives: 2016

15 Lead Nurturing Statistics And What They Mean To Your Business

Leads. Good leads. The more you have, the more you sell. But, good leads are hard to get. From trade shows, events, inquiries from your website or even referrals, leads are rarely ready to place an order today. However, with an organized plan that targets each opportunity, you cultivate interested prospects and close more deals. Not sure? Here are…
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How To Convert More Leads Into Sales

The statistics are overwhelming. Regardless of the channel. With or without a direct sales force. Prospects aren't ready to buy. At least not right away. In fact, whether it's online from your website or offline at an event, only 10 -15% of the leads you generate are ready to buy now. Another 20 - 30%…
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30 Content Marketing Statistics And What They Mean To Your Business

When a prospect reaches your website do they learn about your business? Does your site educate, expand interest and connect to their needs so they ultimately consider a purchase? If a customer referred an associate would your site encourage them to fill out a contact form or call you? How about a prospect that lands on your site but doesn’t know you?…
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Content Marketing – Important To Your Business?

It's 1966. How did you get more prospects to consider buying the products you produced? If you were a big brand, you upped advertising. An increased budget increased sales. B2B companies put feet on the street. More calls translated into more meetings. A few of those meetings turned into sales. Rinse and repeat. It's 2016. For todays buyers,…
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