About: John Edmundson

Specialties: Business Development, Multichannel Marketing, Lead Generation, Web Site Development, Search Engine Optimization, Google Analytics, Data Analysis, Social Media Development, Product Development, Team Building, Change Management, Process Improvement, Corporate Identity and Brand Management

Recent Posts by John Edmundson

Does Your Web Strategy Incorporate Client Referrals?

A Recipe for Online Indigestion [caption id="attachment_2659" align="alignnone" width="240"] A poor website creates indigestion[/caption] It’s no big secret.  Customer relationships develop on the web.  New prospects or client referrals decide to jump in or bounce off, in just a few seconds. Do you welcome them in, guide them through, and leave them fulfilled with the experience?…
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Website Impossible?

This week, Chef Robert Irvine came to our town to film his show, Restaurant Impossible. If you aren't familiar with the Food Network drama, he takes a failing restaurant and in two days and with $10,000, determines the issues that are making it fail, and fixes them. At the conclusion, there’s a big reveal showing…
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Use Current Accounts & Content To Convert Prospects

Pick out your best accounts. The long time customers. Ones that contribute significant revenue. Ones that place a high value on your offering. Wouldn’t it be nice to have more like them? Combing Account Research With Content Marketing Will Increase Your Business [caption id="attachment_2639" align="alignnone" width="298"] Account Research[/caption] What Made Them Your Best Accounts? You…
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Develop Better Content Using This One Tool

Lengthy gaps between blog posts, infrequent web page updates, abandoned social media channels. A common problem without a content plan. A plan doesn’t guarantee success anymore than a checklist ensures you complete all your tasks in a day. But, there is good reason that checklists are a revered organizational tool and manifesto. Because they work.…
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