About: John Edmundson

Specialties: Business Development, Multichannel Marketing, Lead Generation, Web Site Development, Search Engine Optimization, Google Analytics, Data Analysis, Social Media Development, Product Development, Team Building, Change Management, Process Improvement, Corporate Identity and Brand Management

Recent Posts by John Edmundson

How To Identify New Capabilities That Your Customers’ Need

The band Kiss formed over 50 years ago. But their popularity soared when they wore extreme makeup, outrageous costumes and combined their music with a theatrical-like performance. Why did they decide to go that route? Because they were determined to create an experience they themselves would have paid money to see. And whether or not…
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Narrow Your Focus To Expand Your Business

They bombard us. From choosing our morning coffee to relaxing in front of the TV at night. Options. In fact, Starbucks can brew up over 8,000 different combinations to satisfy your need for caffeine. And, U-verse delivers north of 400 stations in genres ranging from cooking to martial arts for your viewing pleasure. Although these…
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Create An Omnichannel Experience

“Any customer can have a car painted any color that he wants so long as it is black.” That’s what Henry Ford said about the Model T back in 1909 before consumers had endless product choices. Before those endless choices could be ordered online or in person, personalized, picked up from a store or delivered…
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Use Trigger Events To Increase Selling Opportunities

If one out of every two selling opportunities resulted in a sale, we could all retire early. Unfortunately, it doesn't work that way. When you consider the typical prospect outreach methods, the actual close percentage is more like the single digits. Fortunately, you can increase your odds because, certain types of sales leads do close…
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