Hiring the perfect sales person. Easier said than done. Even the best organizations have horror stories of seemingly good sales hires gone bad. Selling is tough. Prospects are hard to reach. Competition is fierce. Sales costs add up. So what's the right answer? It may not be a sales person at all. Why Content Marketing…
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Marketing Automation Benefits That Turn Prospects Into Buyers
Are marketing automation benefits geared to the buyer or seller? If you know about marketing automation you've heard about it's benefits. It helps marketing teams identify prospects and market and engage with leads across multiple channels. It automates repetitive tasks and scales with limited additional costs. And most importantly, it creates more opportunities for sales. But what about…
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What Your Website Says About Your Business
In his book, "The Millionaire Next Door," Thomas J. Stanley remarks that "The majority of millionaires are people you'd never suspect because they don't live flashy lives in big houses with high-status toys abounding." Perceptions aren't always reality. But regardless of the potential reality, people will continue to judge based on what they see. It's…
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How Web Strategy Impacts The Customer Journey
The customer journey. It’s how potential prospects and current customers interact with you and your company. When you deliver continuous value throughout that journey, you'll connect with more prospects and add more customers. But when the customer journey gets derailed or hits a dead end, you miss out. Connect with more prospects as they progress through…
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