How do you connect with your audience? Engaging, educating, developing relationships, inspiring action and turning prospects into buyers, demand new tactics.

In the past, the sales rep provided information to prospects and customers, but not today. Buyers conduct research online as they formulate a purchasing decision. And, if they become interested, a conversation is unlikely to occur until they are almost two thirds through the purchasing process.

In the world of smart phones, voice mail and short attention spans, how does your target audience learn about your products and the value they deliver? To effectively market to a buyer today, you need content.

Content Marketing

Content marketing is the sales reps of the internet era. Online content provides valuable education, builds awareness and piques interest. It allow you to expand interest, build understanding, establishes relevance and demonstrate fit.

Do you publish content that serves the needs of your audience escorting them through the purchasing journey?

What topics connect? In what channels? How do you encourage a prospect to embrace your value chain through online content? What’s the best content marketing strategy?

Use this infographic to understand the best information for each phase of the purchasing process. Use content to connect with your customers and convert more prospects into buyers.