Does your website matter to current customers?
Is it holding you back from capturing new business through a customer referral? How about from prospects that don’t know you? Are you unsure whether additional online investments are worth it? Where does effective web design fall in the list of priorities?
Here are 14 web design statistics and what they mean to your business.
Importance Of Web Design
- 48% of people cited a website’s design as the number one factor in deciding the credibility of the business. Smart Insights
- 94% of people cited web design as the reason they mistrusted or rejected a website.
- 40% of people ventured away from a website if it took more than 3 seconds to load.
- The most important aspect of a website for your current customers is to make information easy to find. 76% say it’s the most important feature of a supplier's website. Econsultancy
What This Means To Your Business
A poorly designed website. A website in need of a design refresh. A website that doesn’t reflect the value of your business and the good things that you do all result in missed opportunities. An effective web design is crucial to your business
Customers value contact information and details about your products and services. A referral looks at your site to reinforce positive comments from an associate. A prospect quickly determines if they should learn more about your company. Does your website meet their needs?
Importance Of Website Content
- B2B buyers today are 70%-90% of the way through their “buying journey” before they reach out to a vendor.
- And, 54% of B2B buyers begin their buying process with informal research about business problems; nearly 80% of the time spent researching is done line. Forrester
What This Means To Your Business
Your audience, almost without exception, uses website content to self educate and develop the baseline for an ultimate purchasing decision. Unless you don’t need new business or your customers are the Flintstones, providing information that both prospects and current customers use to learn more about your capabilities is essential.
Importance of Mobile Compatibility
- Mobile internet users exceed desktop in March 2015. Comscore
- 80% of Internet users use a smartphone. Global Web Index
- 48% of consumers start mobile research with a search engine. 33% of mobile research starts with a branded site. Smart Insights
- 40% of searchers will click another mobile result if a site is not mobile friendly. Icebreaker Consulting
- Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor's site instead. MicKinsey & Company
What This Means To Your Business
Mobile devices have become the primary access point for the internet. If you think your audience doesn’t access your site from a mobile device, then your company is a statistical anomaly. A website that’s not optimized for mobile is comparable to your phone system only accepting calls from land lines. Mobile compatibility connects you to a broader audience. If your site isn’t mobile optimized you are missing opportunities.
Does your web design impact the opportunity to attract customers and gain more business?
Find out how your website rates for key metrics that impact user experience. Click below for a free website analysis to see how you rank.
Free Website Analysis
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