Monthly Archives: February 2016

Why Website ROI Doesn’t Matter

Companies are reluctant to make an investment, to allocate capital or spend expense dollars in an area they can't quantify. [row] [span3] [/span3] [span5] Accountants are especially good at this. No payback, no dollars. Yet taking this stance makes us lazy. If the investment doesn't fit into a nice box, that we can measure, then in…
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Email – Still The Best Lead Generation Option

How many times have you complained about your inbox this week? Even though we get dozens of messages each day. With our attention diverted to Facebook, Twitter, Snapchat and texting. As pundits signal the demise of email or that at best, it's passé. With all the communication channels and noise, email remains the best way to communicate with…
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Maximize The Value Of Your Website

If you'd like to maximize the value of your website, generate more leads and convert more prospects into buyers, the recently published Google Search Quality Evaluator Guide provides plenty of suggestions. This 160 page report details how your site is judged and defines numerous improvement steps. For the abridged version, and four specific modifications you can make that will…
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