Monthly Archives: April 2016

7 Ways Every Company Can Connect With Customers

Customers or prospects. Baby boomers or Millennials. Men or women. Experts or novices. Your audience learns about you online. Through content. That's how you connect with customers. In fact, studies suggest that 57% of a purchase decision is complete before a customer even calls a supplier. And it's not just prospects. Your current customers needs change.  They go through the…
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5 Website Benefits That Go Beyond SEO

The magic of websites. The opportunity to go beyond geographic boundaries. Connect with a broader audience. Win the search engine lottery. Of all the website benefits, search is the most intoxicating. But effective search engine optimization isn't easy. It takes time effort and resources. If you view it as unrealistic, it likely impacts how you invest in your overall site -…
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