Category Archives: Lead Nurturing

A Funny Thing Happened After Print 17

Trade shows aren’t cheap. And neither are other lead generation programs. So why do companies spend the money to generate leads but fail to follow up effectively? It lowers your return on investment and irritates prospects. In reality, ineffective follow up falls into three categories: 1) None 2) Untimely 3) Over aggressive In today’s wired world,…
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Marketing Automation Benefits That Turn Prospects Into Buyers

Are marketing automation benefits geared to the buyer or seller? If you know about marketing automation you've heard about it's benefits. It helps marketing teams identify prospects and market and engage with leads across multiple channels. It automates repetitive tasks and scales with limited additional costs.  And most importantly, it creates more opportunities for sales. But what about…
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5 Lead Nurturing Strategies That Supercharge Customer Conversion

The buyers journey is nearly two thirds complete before a buyer reaches out to sales. It takes an average of 10 attempts before you get a response from a buyer you don't know. Voice Mails. Decisions by committee. It's why lead nurturing strategies are an essential element to effectively marketing your products today. Lead Nurturing…
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