Category Archives: Lead Nurturing

Promoting Company Accomplishments Increases Goodwill And Leads

Will a prospect become a customer because of an award you won? Will they elevate the award value above other elements like capabilities or price? [row] [span3] [/span3] [span5] Maybe not. But just like a positive customer review can tip the scale in your favor, so can your company accomplishments. But it doesn't happen in vacuum. Communication is required for that recognition…
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Account Based Marketing

What's old is new again. [row] [span3] [/span3] [span5] Analog designs get transformed, repackaged and re-released. Successful strategies evolve, are remade and become the new hot trend, far more efficient and cost effective. At least that's the pitch. Some are productivity enhancing, others not so much. [/span5] [/row] The "While You Were Out" pad advanced to…
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Email – Still The Best Lead Generation Option

How many times have you complained about your inbox this week? Even though we get dozens of messages each day. With our attention diverted to Facebook, Twitter, Snapchat and texting. As pundits signal the demise of email or that at best, it's passé. With all the communication channels and noise, email remains the best way to communicate with…
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4 Steps To Ensure Digital Marketing Success in 2016

The New Year. New goals, new budgets and a renewed emphasis on the steps necessary to achieve them. If sales growth is part of the plan, the opportunity for your website, and other online channels, to contribute to revenue has never been greater. Capture the sales volume you deserve. Take these 4 steps to ensure…
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