Category Archives: Lead Nurturing

Does direct marketing stand for interruption marketing? If so, I missed the memo.

Is Direct Marketing Interruption Marketing? There is no doubt that many marketers abandon good marketing practices and instead blast out emails to unwanted recipients or sic their telemarketing team on a list of prospects that fits their demographic. If you use the terms inbound marketing or nurturing programs instead of other marketing tactic vernacula, it’s…
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12 Steps to a Content Habit

Contemplating a content marketing program? Then you know the potential impact.  A well executed program will elevate brand awareness, increase engagement, generate leads and ultimately increase sales and revenue. However, publishing content haphazardly or developing valueless information isn’t content marketing.  Instead, follow these steps and you’ll be on your way to content habit![clear] [hr] 1…
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Do you get the most out of LinkedIn?

The most important social media channel. And, the fastest way to distribute content to connected contacts. With over 300 million users in a network that is largely business based, LinkedIn represents the most important B2B social media channel. If you have a direct sales force you're probably actively using it today. But are you collaborating…
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