Category Archives: InterEdge Marketing

What Your Website Says About Your Business

In his book, "The Millionaire Next Door," Thomas J. Stanley detailed how "The majority of millionaires are people you'd never suspect because they don't live flashy lives in big houses with high-status toys abounding." Perceptions aren't always reality. But regardless of the potential reality, people will continue to judge based on what they see. It's…
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How Web Strategy Impacts The Customer Journey

The customer journey. It’s how potential prospects and current customers interact with you and your company. When you deliver continuous value throughout that journey, you'll connect with more prospects and add more customers. But when the customer journey gets derailed or hits a dead end, you miss out. Connect with more prospects as they progress through…
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How Content Marketing Builds Your Business

Revenue growth. Small or large, public or private, increasing sales is high on any organizations list of annual objectives. But expanding your customer base is hard. Current customers represent the best growth opportunities. But with B2B customer churn rates at 20 - 30%, it takes additional sales volume just to remain even. New customers are a must. Increasing…
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CONTENT TOOL SET - Whitepaper Request

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