Category Archives: InterEdge Marketing

Three Phases Of Web Strategy – Which Phase Are You In?

The Three Phases of Web Strategy Large or small, when it comes to web strategy, companies fit into one of three categories: Don’t have one - need a defined process Could be better - opportunity for improvement Solid - looking for the next big thing Regardless of which category you are in today, the need…
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Website Impossible?

This week, Chef Robert Irvine came to our town to film his show, Restaurant Impossible. If you aren't familiar with the Food Network drama, he takes a failing restaurant and in two days and with $10,000, determines the issues that are making it fail, and fixes them. At the conclusion, there’s a big reveal showing…
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Use Current Accounts & Content To Convert Prospects

Pick out your best accounts. The long time customers. Ones that contribute significant revenue. Ones that place a high value on your offering. Wouldn’t it be nice to have more like them? Combing Account Research With Content Marketing Will Increase Your Business [caption id="attachment_2639" align="alignnone" width="298"] Account Research[/caption] What Made Them Your Best Accounts? You…
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Develop Better Content Using This One Tool

Lengthy gaps between blog posts, infrequent web page updates, abandoned social media channels. A common problem without a content plan. A plan doesn’t guarantee success anymore than a checklist ensures you complete all your tasks in a day. But, there is good reason that checklists are a revered organizational tool and manifesto. Because they work.…
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CONTENT TOOL SET - Whitepaper Request

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Use Content To Connect With Your Audience