Category Archives: InterEdge Marketing

Buyers purchasing habits have changed. Has your selling evolved to keep up?

Can you imagine going on vacation without checking out attractions, lodging and restaurants first? Or shopping for a new TV without reading reviews or comparing products and prices from competing stores? Online tools make it convenient for consumers to check everything from cars to real estate. But research shows that online discovery isn’t restricted to…
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Three Phases Of Web Strategy – Which Phase Are You In?

The Three Phases of Web Strategy Large or small, when it comes to web strategy, companies fit into one of three categories: Don’t have one - need a defined process Could be better - opportunity for improvement Solid - looking for the next big thing Regardless of which category you are in today, the need…
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Website Impossible?

This week, Chef Robert Irvine came to our town to film his show, Restaurant Impossible. If you aren't familiar with the Food Network drama, he takes a failing restaurant and in two days and with $10,000, determines the issues that are making it fail, and fixes them. At the conclusion, there’s a big reveal showing…
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