Category Archives: Web Strategy

Effective Customer Facing Digital Strategies 

A recent McKinsey & Company study found that B2B digital leaders drive five times more revenue than their peers. And although companies have implemented digital workflows to improve efficiencies and reduce costs, they haven’t innovated around sales and the customer experience—and that’s where the real growth is. And, for many organizations, including Great Lakes Graphic…
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How Effective Websites Impact Sales Productivity

Effective websites increase sales productivity. Does yours? An easy to find, well designed, simple to use and optimized website is a great start. But if you are investing in your website, why not use it to its fullest potential? Unlike any sales rep, a website is on call 24/7/365. When prospects and customers need information…
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Does An Effective Website Add Value To Your Business?

Every day we make purchases. And for businesses, price is an important consideration. But, it’s not just price that influence our selections. Impressions and experiences play a big role, especially when narrowing the field of potential suppliers. But these days, with phone discussions and meetings the exception, until purchase decisions are closer to conclusion, do…
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Website First Impressions Matter – 7 Steps To Better UX

Information. It's the reason customers and prospects visit you online. From trivia to specific business details, we get answers to questions from our desktop and smartphone. But whether a user knows you well or just discovered you for the first time, website first impressions dictate their next step. In fact, your design and navigation have…
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