Category Archives: Web Strategy

Internet Trend Opportunities

Arguably, in the last 10 years there's been no better growth driver than leveraging internet trend opportunities. And over the last 20 years, there's no better person to analyze those trends than Mary Meeker. As Wired Magazine points out, "she has nailed the most important dynamics of the tech and investment climate, from the spread…
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2017 Internet Trends That Impact Your Business

If you are in the prediction business it's likely that you'll be wrong more than you are right. It's true if you are predicting the stock market, economics or internet trends. For example, Irving Fisher, one of America's greatest economists, said in October 1929 that he believed equities had reached a "permanently high plateau." Less…
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What Your Website Says About Your Business

In his book, "The Millionaire Next Door," Thomas J. Stanley detailed how "The majority of millionaires are people you'd never suspect because they don't live flashy lives in big houses with high-status toys abounding." Perceptions aren't always reality. But regardless of the potential reality, people will continue to judge based on what they see. It's…
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How Web Strategy Impacts The Customer Journey

The customer journey. It’s how potential prospects and current customers interact with you and your company. When you deliver continuous value throughout that journey, you'll connect with more prospects and add more customers. But when the customer journey gets derailed or hits a dead end, you miss out. Connect with more prospects as they progress through…
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