Category Archives: Web Strategy

5 Website Benefits That Go Beyond SEO

The magic of websites. The opportunity to go beyond geographic boundaries. Connect with a broader audience. Win the search engine lottery. [row] [span3] [/span3] [span5] Of all the website benefits, search is the most intoxicating. But effective search engine optimization isn't easy. It takes time effort and resources. If you view it as unrealistic, it likely impacts how…
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Why Website ROI Doesn’t Matter

Companies are reluctant to make an investment, to allocate capital or spend expense dollars in an area they can't quantify. [row] [span3] [/span3] [span5] Accountants are especially good at this. No payback, no dollars. Yet taking this stance makes us lazy. If the investment doesn't fit into a nice box, that we can measure, then in…
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Maximize The Value Of Your Website

If you'd like to maximize the value of your website, generate more leads and convert more prospects into buyers, the recently published Google Search Quality Evaluator Guide provides plenty of suggestions. This 160 page report details how your site is judged and defines numerous improvement steps. For the abridged version, and four specific modifications you can make that will…
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Four Online Habits To Ditch In The New Year

Remember when people thought the world might come tumbling down on the eve of Y2K? The internet was new and many businesses were deciding if it even made sense to develop a website. As we cross into 2016, most companies have made that investment. Unfortunately, far too many haven’t progressed beyond the basic stage and miss out on…
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