Content solutions should engage, educate and nurture your audience.
Content is the vehicle that provides consumers the education, industry trends, product comparisons and other valuable information leading to a purchase decision.
Developing meaningful content. Defining distribution channels. Building programs that increase your online return on investment. That’s the purpose of content marketing.
InterEdge Marketing provides content solutions that engage, educate and nurture your audience, converting more prospects into paying customers.
Effective content marketing nurtures a prospect through the purchasing phases similar to an effective sales rep. When a rep first engages a prospect, the goal is to uncover problems, defining the needs and gaps in a current process vs. the ideal state. Initial meetings identify challenges. Subsequent meetings provide educational opportunities and bring clarity to potential solutions. Each meeting, if executed, effectively paves the way for next steps.
Today, 57% of a purchasing decision is made before a buyer contacts a seller. Using online tools in the selling process is more important than ever. Much like an effective sales rep, content allows prospects to learn about your services even if they aren’t speaking with you directly.
Online users access many different forms of content when researching a company.
An essential part of any website is the web page content. Describing your capabilities effectively. Using words and phrases your audience recognizes. Adding fresh content to influence search engine results. Incorporating these elements into an overall content plan. Done correctly, each step allows you to attract a broader audience helping them gain a better understanding of your capabilities.
Provide an on-going dialog. Help you develop relationships with your audience as they progress through the various stages of the purchasing process. Blog content nurtures prospects, converting more into buyers. The free form blog style provides the flexibility to communicate in a unique way. Plus, you can communicate frequently and to targeted groups of users.
Today people spend nearly a third of their time online each day engaged in social media. Providing content on social media channels means your information will show up where your audience spends time.
Are an effective way to communicate with current customers and interested prospects. A newsletter provides a consistent method of conveying information your audience anticipates and finds useful. An effective newsletter nurtures relationships. It increases the interest in your capabilities and ultimately leads to additional paying customers.
Video is the fastest growing content area. It’s perfect for conveying more complicated product information and demonstrating capabilities. Video has also become a preferred way for your audience to consume content, especially mobile users.
White papers, industry research, product comparisons, and other downloadable content provide valuable information to your audience. It also allows you to exchange that content for information about your audience.
Customers gain a unique perspective of your capabilities without the sales pitch. They allow you to build relationships with prospects and strengthen ties with customers. Event marketing is an effective way to help prospects understand the value of your capabilities and move them closer to a purchasing decision.
How do you decide what content to develop and publish it consistently? InterEdge Marketing provides a tool set that allows you to determine the optimal methods to execute an effective program.Download the Content Tool Set to Learn More