Can you improve what you don’t measure?
Analyzing your website subjectively will undoubtedly uncover needed improvements. However, analytics paint a more vivid picture, helping you gain a better understanding of what works and what doesn't.
Sometimes, users operate in surprising ways. A word stimulates action on one site but not on another. What worked effectively in the past doesn't work well today. Spotting these subtle differences is impossible without data to guide you. That’s why analytics are so important.
InterEdge Marketing helps B2B companies continuously improve their website and increase conversions. Our services include:
- Account set up and installation
- Audience data & reporting
- Visitor flow analysis
- Traffic source evaluation
- A/B and multivariate testing
- Conversion optimization
Contact us to learn how our continuous improvement analytics services increase conversions and drive revenue.