Does your web strategy match the goals that buyers have for you?
Your buyers have a strategy. They start the purchasing process with research online.
Does your site deliver?
An effective web strategy starts with identifying your unique value proposition. To get your audience to engage in your site, they need to understand what you do and why it’s right for them.Develop Your Unique Value Proposition - Download the Whitepaper
Whether your website redesign is long overdue or just needs modest upgrades, following a consistent process will improve the outcome. A website is a vital part of your business but just like any other investment, you need to determine what works for you and your audience. Do you want to generate leads? Connect with current customers? What type of content will benefit your audience?
A well designed, content rich site requires time, effort and expense. Define how your website will best support your business and serve your customers.
A website visitor exits in under 10 seconds, if they can’t find what they want. An effective user experience allows your audience to find what they need quickly, increasing engagement and conversions. Research and analyze your audience to develop an effective user flow.
Website Navigation Development
Navigation impacts user experience and improves search results. Effective navigation development incorporates phrases and styles that allow your audience to advance quickly to the information they need.
Although your website is intended for a broad audience, the most effective contacts are always person to person. A helpful way to make your content personal is to develop personas of your current audience and the ones you’d like to attract. A persona will clearly illustrate who your buyers are so you can develop web pages that are relevant to their needs.
It is estimated by 2020 that 85% of a purchase will take place online without human contact. If you produce stock or custom products, an online ordering vehicle increases customer convenience and your reach. For service providers, online chat or automated appointment scheduling generate more qualified leads.
Defining your web strategy and executing essential steps will impact your bottom line.