Meaningful top-level navigation has a significant impact on search results.
Revising your website navigation will improve the user experience for current customers and attract new prospects to your site.
For maximum impact, website navigation and content pages need to be developed with a keen understanding of how users search for your services. The right navigation design combined with effective keywords will improve the user experience and search engine results.
Website Navigation Phrases
The phrases that make up your navigation are designed to make it easy for your audience to find what they are looking for, quickly. Website navigation is typically presented in three ways:
- Object-based - product or capability oriented
- Action-based - actions a user would take when using your site
- User-based - the industry, type of company or department in which a user belongs
InterEdge Marketing uses an object based style.
Your target audience and the keyword choices they make help determine the optimal navigation system and the phrases to use for each heading.
Website Navigation Headings
Limiting the total number of navigation headings will improve user interaction. It is easier for your audience to find what they need if you have seven or fewer headings. In addition, when viewing a web page, your vision starts on the left, then diverts to the right. Understanding the importance of each category will help define the optimal placement of each one.
Building website navigation with appropriate research and audience understanding will improve site organization, click through rates and search engine results.
InterEdge Marketing provides a complete assessment of your current website and improvement opportunities including website navigation tips. How does yours rate?Get a free, no obligation assessment to learn more.